DIGITAL TOOLS IN TOURISTIC MARKETING: INCREASING THE EFFICIENCY OF TOURISM SERVICES IN THE DIGITAL ECONOMY USING DIGITAL TOOLS, NAMELY MARKETING.
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Abstract
The digital economy and new technologies are bringing significant changes to various areas of activity, including tourism. With the advent of digital tools, it has become possible to significantly improve marketing strategies and the quality of tourism services. In this article we will look at how digital tools contribute to expanding the efficiency of tourism services and what benefits they provide.
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